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Failure. It’s a word that can strike fear into the hearts of even the bravest souls. But what if I told you that failure isn’t something to be feared, but rather embraced as a necessary part of the journey to success? Let’s explore why you shouldn’t be afraid to fail and how failure can actually…

So, you have just attended a unique and productive business event where you could network and connect with others in your industry. They are well-known in the community and considered leaders in their field. You put in the work, chatted, exchanged contact info, and walked away feeling awesome. But the next day, you realize that…

Please keep in mind that all expenses you use for business are a tax deduction.  Please categorize the expenses so they make sense for your business. Keep all of your receipts; you will need them at tax time, but they are also helpful in determining your COGS (Cost of Goods) and P/LS (Profits/Losses) for the…

Freelance ownership has grown exponentially since the COVID pandemic started in 2020. Working from home became the norm for millions. As time went on during the pandemic, freelancers became more knowledgeable about how to go about building their freelance business. They discovered that taking a more strategic approach and having a constant commitment equals growth.…

by Al DePalantino, CPA Understanding taxes as a small business owner is like knowing the rules of the game to keep your business financially healthy. It can be overwhelming when you think about all of the steps you need to take in order to get your taxes taken care of. So, let’s simplify it: Think…

Attending a networking event could be very fruitful if you want to expand your customer base or client list. As the world has opened back up from the COVID pandemic, the business world has learned to leverage both virtual and face-to-face events to increase your circle of colleagues and clients by attending various events inside…

Most consumers associate the holiday season with the traditional colors of red, green, blue or gold, which evoke feelings of past holidays. Do they for you? These festive colors draw customers in and encourage them to purchase items associated with the holiday season. There is a reason companies use these standard colors to drive sales.…

The first step is to take your customers through a know, like, trust journey before purchasing anything. But remember, it’s a journey, not a quick and short sprint. We want to give you five more valuable ways to transform your customers into lifelong loyal patrons. Here, they are based on the know, like, trust model:…

Entrepreneurs are the plate spinners of the business world, juggling myriad tasks daily. Amid this hustle, one crucial task is often overlooked: building a network of peers. Networking is an indispensable tool for entrepreneurial success. Building Vital Relationships  Networking is about forming working relationships that open doors to partnerships, collaborations, mentorships, and support. Meeting fellow…

With the rising prominence of online searches, harnessing the power of Search Engine Optimization (SEO) has become vital for business success. Implementing SEO strategies can significantly enhance your online visibility, attract more customers, and ultimately boost your business. Local SEO focuses on optimizing your website to appear prominently in search results for local queries. It’s…