How to Set Smart Goals for Your Next Social Media Campaign

If your social media platforms aren’t performing their best, it’s time to pivot to a new strategy.

Many of our clients often come to us and want to get 100,000K followers overnight – sorry, my friend – that is not how that story goes if you are genuinely looking to build your organic audience with followers from your niche. Can you get 100K followers? Yep! Is it a good idea – no! To get followers by other than organic means – buying followers – is not something that’s going to help you in the long run!

So, they ask me, how do I grow my social media presence? And the first thing we chat about is their goals, their ideal followers, where they hang out, and what problems they are solving for them.

Without this foundation, there will not be growth that translates into sales. You can have 100K followers – looks good for your profile but doesn’t help keep the lights on OR you can have 1K followers who have translated into moving the sales meter in a way that is beneficial to growing your business.

The next step we progress to is looking at your current platforms, checking out the competitors in your niche, and then creating a content calendar, strategy and review analytics to make the constant adjustments that social media needs.

Social media traction comes from creating a strategy that meets your specific goals. But how do you make that happen?

It’s pretty simple, you create SMART goals. Successful small business owners understand how using the SMART goal setting method helps goals to be reached, and here’s how:

SMART is an acronym for:

Specific – Who do you want to include, or what do you want to measure? What particular niche are you wanting to grow?

Measurable – Your measurable action could be tracking new followers, comments, likes, views, shares or saves via analytics – past months’ data can be helpful in determining this

Achievable & Realistic – Often, I will suggest we grow our client’s platforms a certain amount after reviewing the data from the previous month’s metrics. Increasing followers, views, likes and comments by a certain amount are achievable

Timely – Set a deadline to meet these goals

Once you have your SMART goals laid out, you can begin crafting your content calendar, manage pages and campaigns and analyze the results.

Call us with any questions or if need help getting your social media where it should be. After all, you should be working on growing your business – not working in it!

Nickey Hollenbach
Personal Touch Concierge Service, LLC
PTConciergeService.com

Admin / Social Media / Website / SEO / Bookkeeping