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by Al DePalantino, CPA Understanding taxes as a small business owner is like knowing the rules of the game to keep your business financially healthy. It can be overwhelming when you think about all of the steps you need to take in order to get your taxes taken care of. So, let’s simplify it: Think…

Attending a networking event could be very fruitful if you want to expand your customer base or client list. As the world has opened back up from the COVID pandemic, the business world has learned to leverage both virtual and face-to-face events to increase your circle of colleagues and clients by attending various events inside…

Most consumers associate the holiday season with the traditional colors of red, green, blue or gold, which evoke feelings of past holidays. Do they for you? These festive colors draw customers in and encourage them to purchase items associated with the holiday season. There is a reason companies use these standard colors to drive sales.…

The first step is to take your customers through a know, like, trust journey before purchasing anything. But remember, it’s a journey, not a quick and short sprint. We want to give you five more valuable ways to transform your customers into lifelong loyal patrons. Here, they are based on the know, like, trust model:…

Entrepreneurs are the plate spinners of the business world, juggling myriad tasks daily. Amid this hustle, one crucial task is often overlooked: building a network of peers. Networking is an indispensable tool for entrepreneurial success. Building Vital Relationships  Networking is about forming working relationships that open doors to partnerships, collaborations, mentorships, and support. Meeting fellow…