7 Top Ways to Show Appreciation to Customers

Have you ever heard these expressions?

• “People want to know, like and trust you before they commit to your business.”
• “A happy and satisfied customer will tell one or two friends about their positive experience, but an unhappy customer will tell endless amounts of their friends for years to come.”
• “If you want your customer to continue purchasing from you, ensure they know they are appreciated, and their business means a lot to you.”

Successful businesses always keep these three phrases in mind when dealing with their clients. If you want to keep returning customers, treat them like gold, wouldn’t you agree?

There are many ways you can show your clients that you appreciate their business, some with a cost associated to them and others free. Here are a few suggestions:

• Being genuinely interested in them and their needs goes a long way – people in today’s world are not publicly conversing with one another like they did in earlier times
• Enjoy talking with them face-to-face
• A smile can go a long way, and so can good manners
• Welcome each person into your store with a genuine hello and welcome, not something that is rehearsed
• Think about how you can “serve” your clients better, what is their pain point and how can you solve it
• Send a thank-you note: Take the time to write and sign a hand-written thank-you note
• Make a donation to their favorite charity
• Offer a discount to your loyal customers
• Do a giveaway
• Offer free or discounted value-based services just for them
• Give them a shout-out on social media by featuring them or sharing their story about their experience on your platforms

The truth is, costly gifts are an unnecessary way to show your clientele that you value them and the business they bring to your establishment. Remember, even though an internet site may have lower prices, they don’t have your genuine interest in your customers like you and your staff do.

If we could show more gratitude to each other, the world would be better.

Jim Brassard
Brassard Insurance
(215) 345-1578
BrassardInsurance.com